Enterprise Media Hackers - with Jon Reed of diginomica.com
PR for the B2B Upstart - Kate Gundry of Pluck PR on Life Beyond the Press Release
Released: Aug 2, 2014
In this informal Boston chat, Jon talks with Kate Gundry of Pluck PR about whether PR is dead, whether the press release is dead, and the role of a new kind of PR in the B2B enterprise startup space. They also hit on the perils of social media transparency, and how PR assesses the value of the so-called "influencer."