1419 Bill Kahlert "I Don't Know What Logo Churn Means", I Predict They'll Be Dead in <12 Months
Bill Kahlert is the Co-founder of INBOX25 (https://www.inbox25.com/)
🕒 Time Stamped Show Notes:
00:00 – Nathan's introduction to today's show
00:15 – Why INBOX25 provides marketing automation and customization
00:35 – How they charge their average customer $300-$400 per month
00:55 – Why he launched the business in 2007
01:40 – How they have grown to serve 4k user and 2k paid customers
03:30 – Why their pricing scales based on the size of your database
04:45 – How they are retaining more than 95% of their customers annually
06:10 – Why their customers typically stay with them for years on end
06:45 – How INBOX25 thinks about lifetime value and CAC
07:40 – Why they are aiming for payback within 6 months
08:10 – How their team has less than 50 employees
