Bill Moses is a beverage industry veteran that has accrued 25+ years of business and finance experience. He is the co-founder of KeVita Probiotic Drinks which he then sold to PepsiCo. He is now the founder & CEO of Flying Embers, an adaptogenic organic hard kombucha, fermented alcohol (4.5% ABV) beverage line. Listen to the tips and tricks he used to excel in the industry.
Timestamped Show Notes:
[:57] Commiting And Sticking To The Industry
[4:00] Education And Network Leading To Success
[7:00] Pivoting From A Failing Idea/Product
[9:50] Micro Market Research For Taste And Flavor
[12:00] Find The Ideal Group Of People For Feedback
[13:00] Optimizing Online And Offline Marketing And Sales
[19:00] Using Influencers For Honest Reviews
[21:00] Steps To Go From Idea To Sale
[22:30] Preparing From The Exit Of Kevita
[25:00] Positioning As Unique For Flying Embers
[31:00] Benefitting From Alcohol
Takeaways:
It all starts with a great product and a vision. It’s all about trial and tribulation Find a great salesperson in the industry your in, that understands the different hurdles and barriers to entry to get on shelves. Makes sure to market where people are looking. Use your resources to help get your brand out there. For example, influencers have a huge impact. Find a way to get on shelves as quickly as possible in your local market.
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