How many times will a reader go back to a “poisoned” well? Bryan and Jim are grateful for new listeners, and listeners who have been with them since Episode 1. Bryan is reaching the end of releasing his Amazon Ads Made Easy modules and has learned to enjoy math and use data to improve his ad spend. Jim is suffering through the final editing phase but is looking forward to purchasing Vellum and formatting his new book. This week’s Happy Books Review Winner is Hildie McQueen. Thank you to our Patrons: The Thing Speaks for Itself, Dark as the Grave, and Pirates vs. Dragons. The Top Tips of the week how to squeeze more juice out of Instagram, learn more about what readers want through podcast research, and how to stoke the fires of creativity. The 5 News stories that matter most to indies this week include which publishing scam is making a sequel, how Karl Drinkwater used his Bookbub Featured Deal to grab a #1 spot, why readers keep reading bad books, what Kyla Stone did to reach 50K in sales, and how Amazon celebrated its 10th publishing birthday. Question of the Week: How many bad books do you think it takes for a dedicated reader to give up on an author?