This week on the podcast I am joined by Brit Kolo from Marketing Personalities. After spending years working as a marketing coach, Brit created her own business where she studied the 16 Myers-Briggs (MBTI) personality types and determined what the best marketing strategy is for each of them.
On this episode, Brit and I talk about Marketing Personalities, including why this important, how we can use our individual marketing personality to our benefit in our businesses, and how to start saying "no" to the things we think we should be doing in our businesses but aren't serving us. Brit also goes through my MBTI personality type - ENJF - and gives some examples of the type of marketing that ENFJ's (like me!) should be doing in their businesses.
This was a really eye opening episode for me, and since implementing the strategies of my marketing personality into my business, I've seen a ton of shifts away from the things I think I should be doing and towards the marketing strategies that excite and light me up most.
Enjoy!
Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us.
This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create incredible content, but to also provide yoga and wellness professionals with the insurance coverage they will need to expand their careers. And, I don’t know about you but I know that I run into a lot of places that won’t let me teach or offer anything if I don’t have insurance, so this is definitely something that if you don’t have you’ll want. And they have incredible things like online teaching coverage so no matter what style you’re teaching or wherever you are in the world, give yourself a little peace of mind knowing that you are covered should something happen. Head on over to beyogi.com/mbom to learn more or to get coverage today.
The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze.
Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes
It's STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected.
Find FavYogis on your app store and use code MBOM.
Are you a studio owner that’s working 16-18 hour days but still struggling to grow? OR Are you a well established studio with healthy monthly revenue, but membership growth has plateaued?
If either of these sound like you, I've got the perfect solution... Most studio owners get marketing all WRONG!!
Tell me if this sounds familiar, you're writing blogs, posting daily on all the social media sites, sending out email newsletters, blah blah blah…
While these activities might get you a new member or two EVENTUALLY, it will take months or even years before they payoff.
You need new members today…
Starting in July, Ron Medlin owner of the Rebel of Growth, an agency that focuses specifically on helping yoga studios grow memberships, Is hosting the 30 Members In 30 Days Challenge where he'll show you How to Add 30 New members to your studio in the next 30 Days.
You’ll leave this challenge having everything you need to drive people through your doors and turn them into long-term members starting day one.
So if you're ready to STOP WORKING YOURSELF to death doing busy work that will not grow your studio and start bringing new students in your door starting today. Join the challenge at www.rebelofgrowth.com/challenge.
