Craig was on with Jim Polito. Today, they discussed the latest tech to help you change behavior and why we must be concerned about Deep Fakes and what they could result in.
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Shock Away Those Bad Habits
The Concern About Deep Fakes and Why?
Below is a rush transcript of this segment, it might contain errors.
Airing date: 06/25/2019
Behavior shock therapy and Deep fakes
Craig Peterson Hey, good morning, everybody and a shout out to the UNH CEO group I'm going to be speaking to today. I am Craig Peterson. I am excited about today's presentation because I work with a lot of businesses and unfortunately for CEO's I usually get passed off to the technical people who report to them which means they only get my information and insight second hand and filtered.
However, today, I am speaking to a large group of CEO's of some pretty fair sized businesses as a presenter to their mastermind group, and I am honored to be able to speak with them.
This morning. I was on with our friend Jim Polito. He has a big radio show down in Massachusetts that covers most of the state, and parts of Vermont, Rhode Island and I think he can be heard in Connecticut too at least in the eastern parts of it. Anyhow, we got busy today talking a little bit about some of the articles in the news.
Jim Polito It is one of the most popular segments on the show. I'm talking about our tech talk guru, Craig Peterson. He joins me now. Good morning, sir. Hey, good morning. All right, listen, are you trying to turn me into Pavlov's dog? Are you telling me that I can shock myself of my bad habits? Craig, don't lie. I got them. I got the documents from you. Do you say I can be shocked out of bad habits?
Craig Peterson Well, have you ever had a habit like smoking, for instance? Or maybe you ate a little too much?
Jim Polito Oh, I never overeat? I was a smoker and quit cold turkey? A long, long, long, long, long time ago. But I yeah, I mean, I have some bad habits. I mean, getting up every morning and doing this show, some people would say is a bad habit.
Craig Peterson Well, one of the things that I've used for a while and I've tried this before, and it kind of worked for me actually, for getting rid of a bad habit is to put a rubber band around your wrist. Yes. And you know, so you think about smoking, or you think about eating that chocolate bar or you thinking about something. And all you do is you take the rubber band, you pull it back, and you let go, and it snaps against your wrist. And it's a kind of negative reinforcement. Have you tried that one before?
Jim Polito No, but I've seen people do it. I know other people who quit smoking, and they put one of those thick rubber bands around their waist. And every time they think about smoking, they snap that rubber band. Yeah. Negative reinforcement.
Craig Peterson Yeah, it's called aversive therapy which is the more scientific name for it. The idea is with that your brain no longer likes the habit does every time you go to do something, you know, you get that negative reinforcement. So there's a company out there called Pavlock now. They have an exciting twist on this one. What Pavlock has is a basic type watch unit, it's kind of it's a little bigger than a watch. But it's designed for the same type of thing you can buy this for 199.99 or 200 bucks. What happens is, when you're thinking about something, you want to break the habit, you push the lightning bolt on it. Now to me, that's a bad sign. This thing's going to send us 350 volts into your arm. And if anything's going to do it, it would be a burst of therapy that had 350 volts onto your wrist.
Jim Polito I think my God, I mean,
Craig Peterson It gets better, Jim.
Jim Polito Go ahead, continue, please.
Craig Peterson Okay, here's how it gets better. You can have your friend or your spouse install an app on their smartphone for this thing. You don't have to press that lightning button, and they can open the app.
Craig Peterson Here's what happens. Bottom line is everything vibrates and beats, and it zapped until the user gets up and does something that's their morning shot clock.
Jim Polito You mean I am sleeping in bed, and you're telling me, I could set it for 3:15 am, which is when I get up, and I'll be laying in bed, dreaming that I'm sitting on some beach, not in the Dominican Republic, but sitting on some beach having a drink and my lovely wife is with me. And then all of a sudden it vibrates and shocks me.
Craig Peterson But it gets worse. If your wife gives you one of these as a present, be very careful, she might have installed that app an at any point in talking to me.
Jim Polito Yeah, yeah.
Craig Peterson I guess the idea is if you start, you know, if you're not brave enough to take it 350 volts jolt, when, when you're picking up that pack of cigarettes, but she is she's just going to hit that button and off it goes. It's available online. Right now, Pavlock P-a-v-L-o-c-k you can buy it now.
Jim Polito You know, what people don't realize is the simplest of Pavlov's experiments with the dog was ringing the bell and then feeding it and so and then it got to the point where he would ring the bell, and the dog would salivate because it knew it was going to eat? Well, the other thing he did was electrocute the dog, too. And I won't tell you where he attached the electrodes, but let's say, Pavlov was someone studying behavior and psychology, could have used a little help maybe himself. All right, let's go on to something else. Deep fakes. I found this fascinating. We're not talking about the deep state. We're talking about deep fakes. Please explain that, sir.
Craig Peterson Well, this is an exciting new offshoot of technology. And you're going to be seeing these more and more. And it's frankly, going to get dangerous. This technology. I think Jim could start a war. Here's what it is that the idea behind deep fakes is and something that's not new. You've seen photoshopped pictures, and there were a lot of models that said, I want a reasonable photo of me I want people to see what I look like without removing those lumps on my legs and you know, the blemishes and the scars and everything right? They go in and coach Photoshop, which became a picture to make them look perfect, practically perfect in every way. Well, what's happening now is with deep fake, they're able to do some amazing things. Think back to Lord of the Rings. You remember in Lord of the Rings, and there was that character Golem who was crawling around right? And that was a real actor back in the day. Now he didn't look like darling wasn't in a Golem suit. But he had these golf ball like things all over his body. What they did is use a computer to shoot the video, the computer equipment then located these little golf balls that were all over him to figure out how the actor was moving. That's how they made Gollum look like he was moving like it might be a natural character or something. Right. But you know, that was probably 10s of millions of dollars to do Golem back in the day. Today, you can do something very similar for no money. The way it works is you get you all you have to do is have a sample of someone on video. There's one out there right now of an actor Kit Harrington who was the actor who played Jon Snow in Game of Thrones. Well, several people are criticizing season eight of Game of Thrones, myself included. Yeah, I thought that they did a poor job. You can find this right now. If you go to YouTube. You can search for this, and you will see Kit Harrington in costume as Jon Snow in character apologizing for some of the mistakes that people are complaining about in season eight.
Jim Polito Like the Korean coffee cup. Yes, stuff.
Craig Peterson Exactly. Yeah, yeah, exactly. And you know, the weak scriptwriting some of the other stuff he's complaining about in there. That is called a deep fake. And what it is, is they just took a video of him, and they put somebody they manipulated his face. So they shot a video someone saying those things, and the computer, just a regular desktop computer, superimposed this guy's face and his facial expressions onto Kit Harington. Something very similar was got about, what three weeks ago to House Speaker Nancy Pelosi, you remember that one? Oh, yeah. Yeah. And yeah, and so she was anchored or altered, I should say to make a sound like she was slurring her words like she might have been drinking. And that's where I think the whole war thing might come in. Because whoever controls the data controls the future. And that's a quote from CEO Mark Zuckerberg. He was also the victim of a deep fake, himself.
Jim Polito Yeah, no, I've heard about this. And, you know, there's a lot we can talk about what we, you know, they could embarrass you or hurt your product. But you went right to what I think is the most important thing about this, you could have a deep fake of a world leader saying something that they never said, that could lead to war, just because that could be a form of terrorism. Say you have Vladimir Putin saying, we're going to attack the United States tonight or something like that? You really could.
Craig Peterson Yeah, and it's difficult to tell. What's happening right now is the military, as well as law enforcement, are now both involved with some of the deep fake stuff. And they've come up with some technology to detect the deep fakes, and we might be able to recognize one, okay. But this was is a pertinent point, saying the smaller country like Iran might have no idea how to do that. For instance, look at Iran right now, with this whole thing with the drones. We have the GPS data, and we have the computer-generated maps, we can show you exactly where our drone was. Well, Iran produced a map too. It was hand-drawn by somebody with a crayon saying, here is where the US drone was, yeah. Okay. So, so how do you compare those, where's this going? It is difficult is going to be a game of one-ups-manship. I think within ten years, we're going to have a real problem. One of the things that have been done to try and stop the fake and to help with the detection. At one university, they created two artificial intelligence machines that had neural nets and could self learn. They had one that created the fake, and then they had the other to detect the fake. And they communicated back and forth. The one creating deep fake got very good at it. But the one that was catching these also got very good at it.
Jim Polito Oh, my God AI, in five or 10 years from now. Wow.
Jim Polito Well, look, folks, there's nothing artificial about Craig Peterson's intelligence, you just got a little bit of it. And you should get on Craig Peterson's list. It's not the naughty list. It's a nice list. He'll send you the information that we discussed today. Plus a whole lot of other stuff. And when there's a big hack or something goes wrong, you've got Craig Peterson on your side, he won't sell your name. He won't do anything else with it. But you should text My name, Jim, to this number
Craig Peterson 855-385-5553. That's text Jim to 855-385-5553
Jim Polito Standard data and text rates apply, and it's a great thing to do. Craig, fascinating segment today.
I look forward to talking with you next week.
Craig Peterson Thanks. Take care, Jim.
Jim Polito You too, Bye-bye. All right, folks. Don't go anywhere. When we return.
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