Helene Segura had a clear plan as she left L.A.—to be a dual athlete playing soccer and softball for Texas A&M. “My plan got shot to heck when I was cut from the softball team.” If she was not going to be Helene, the Athlete anymore, she had to figure out who else she could be. Today, as author of two best-sellers, she shares her mind-bending framework for decreasing interruptions, distractions and procrastination so that companies can spend more time generating revenue.
