So you want to be "world class"....but what then? What if no one knows who you are? In order to be at the top, especially in today's digital climate, you must be a master at marketing yourself. Business, sports, leadership....you must know how to position yourself as an expert, and someone that people should follow. In this episode I put you up on 2 of the most game changing books I have read on marketing that have lead to hundreds of thousands of dollars of profit. "22 Immutable Laws of Marketing", and "Positioning", by Al Ries and Jack Trout
