What is your trick to tip an ad from losing money to profit? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. Bryan is gearing up for his vacation and shares how he had to shuffle some priorities. This week Bryan attempts to prune the highest spending targets and slide his Viral ad into the black. The Ad of the Week is: Bryan’s two Facebook Ads that survived the cull. The Keyword/Target of the Week: "writing prompts" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Do you have any campaigns that are right on the edge of profitability? What is your plan to get these from the red to the black? Let me know!