In the 2000s and early 2010s, Sony’s cameras were TERRIBLE. They were SO FAR behind Canon and Nikon that it seemed impossible for them to catch up... but, they did catch up around 2018, and in 2019 Sony solidly surpassed the Canon and Nikon mirrorless cameras. HOW DID THEY DO IT?! I researched it and the answers are fascinating and directly relatable to your personal life and business.
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