Okay, so let’s start with Fitness.I could have called it Health, but that doesn’t start with the letter F. Also, I wanted to challenge us a bit on what that word Fitness means. Now, I realize that when most of us hear the word Fitness, we automatically disqualify ourselves. We think of all the images we’ve seen over the years of "FITNESS MODELS," and compare ourselves to that. But I’m gonna take this a different direction. What if we each had our own very personalized notion of what fitness is FOR US? If you don't have your health, you will have a really hard time building an empire, so let's start here.