031 - 6 Considerations When Choosing a Sales or Marketing Coach

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There are a lot of coaches out there to choose from and many are awesome. I am absolutely stunned by some clever people out there that can help you with your business, but there are a number who are either starting out and often don't have the specific skills needed to help you, even though they have the best of intentions to get a great return on your investment in their services.

I often actually say my biggest blockage to do business with new clients comes from the bad experience that they had with a previous consultant or a coach or mentor that they then assumed would be their experience with anyone else that they decided they were going to work with after that. Some people have a lens that they look through and tells them that all coaches are going to be as bad as the bad experience that they had, which is obviously not accurate. So the situation can become toxic for everyone.

My idea in this episode was to give you some considerations that you can have in mind when you're talking to somebody about working with them. So the first one is make sure that they understand you, your business and what it is that you want or even better, they have a process to help you clarify what you want. Often times, you might want one or you might think that you need or want one thing, but you actually need something very different. That's the cool thing about hiring an expert. Make sure they can help you actually clarify what you want or point you in the right direction for what it is that you need.

Point number two is make sure that you know who specifically is going to be working with you. Try to get the actual guy who owns the business rather than an underling. If it's an underling, there's a good chance that that person will not have the same level of expertise as what the actual main guy will.

Point number three is make sure that you're clear on how you're going to measure your progress. What are the metrics that you're going to use to work out that you have succeeded? That's pretty easy. What do you want your conversion rate to be? What do you want your monthly sales to be? Do I feel confident that I can help you to actually achieve those outcomes? Sometimes the answer to that is no, and it's better to know that upfront.

Fourth one is make sure that the person has a track record in helping people to do what it is that you want to do. Does this person you’re looking to hire has a track record in helping people to do what it is that you want them to do?

Number five is make sure that you can get help when you need it. If you need to get something knotted out, you need to have access to that particular person.

I know that there's a lot of coaches out there. I know that the advice industry is growing but these are the ones that I think would be very worthwhile to keep in mind if you are looking to hire someone.

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