I’m joined by Zoopla’s own Technical SEO, Areej AbuAli. She has also founded Women in Tech SEO meetups and conference (2020) so it’s great to get her experience on the show. We chat about working better with website development / technical teams, especially if you’re client side. There’s lots of valuable information for agencies too because that’s where Areej started her SEO career.
Listen to the episode if you’re interested in building up a business case to get your technical changes through. It’s about what to include and what not to as well as forecasting.
“Web development teams have no opportunity to read a long audit, so a google sheet (one-pager) with recommendations works better.” - Areej AbuAli
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