EP198 - Holiday Forecasts
A weekly podcast with the latest e-commerce news and events. Episode 198 covers the 2019 holiday forecasts, store visits, and news.
Reviews
Jason & Scot both received the new Apple AirPods Pro and the Amazon Echo Buds. Both liked the Apple product better. Echo buds had better noise cancelation, but an inferior fit/design, poor microphone, and a case that’s too big for a pocket.
Trip Reports
Nordstrom NYC Flagship Amazon Bookstore remodels and FourStar Showfields Macy’s new Story display Starbucks Pickup Only locationNews
Gap CEO, Art Peck steps down Sears Closing 96 more stores, leaving 182 Sears and Kmart stores Barneys Liquidation Assets – Great American Group and Tiger Capital Group IP – Authentic Brands, will be licensed to Saks Fifth Ave Profitero Price Study (Amazon is price leader) Shopify – Adds an Email ESP First Insight Study “Amazon Past it’s Prime” – Pretty silly methodology (stated preferences of 1000 people), don’t put too much stock in it.Holiday Forecasts
NRF
Nov-Dec excludes automobile dealers, gasoline stations and restaurant
AlixPartners
November-January
Total Retail increase of 4.4% to 5.3%
Deloitte:
November – January
Total sales are expected to exceed $1.1 trillion
Total Retail 4.5% to 5% rise in 2019 (vs. 3.1% last year)
Digital $144-$149B 14-18% growth (up from 11.2% in 2018)
Kantar
Oct-Dec
Total Retail 3.8% (vs. 3.1% last year)
Online 14% vs 10.8% last year
Salesforce
November 1 to December 31
Digital revenue growth this holiday season at 13% YoY to 4136B
Hub: https://www.salesforce.com/solutions/industries/retail/holiday-insights
Adobe
Nov-Dec
14.1% increase online (totaling $143.7B)
MetaForecast (summary of the forecasts):
14.25% Online (range is 13-18%)
4.35% Total Retail (range is 3.7% – 5.3%) – last yr was 2.1%
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Episode 196 of the Jason & Scot show was recorded on Thursday November 7th, 2019.
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
