“Culture is one of the most powerful influence and forces that deeply shape all of our values, community and communication styles,” says Fathy Shetiah, owner of 7C Lingo, a Lansing-based cultural interpretation and translation company with customers across the nation. “Culture is essentially about how we communicate and it's reflected in both language and behavior throughout every transaction.”
Learn more about the role that cultural awareness plays in small business success when Shetiah is interviewed this week by Michael Rogers for SBAM’s Small Business Weekly Podcast.
The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.
Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.
Our 26,000+ members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!
(music licensed from www.jukedeck.com)
