With brand becoming more of a ‘ranking factor’ I delve into BRAND alongside educator Aiden Carroll. We discuss what questions you should be asking to find your brand core values again as well as why you should even bother. It’s hard to measure the success of a brand awareness campaign so we discuss some options during the podcast too. Join us if you’d like to maintain a customer base and create more meaningful interactions with your consumer.
It can’t just be social media mentions or clicks to your site; it’s about what the user finds meaningful. - Aiden
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