The online space is saturated with content, so to stand out, we have to ensure that we can easily be found on a range of platforms. How can we create effective content for different platforms? How can we link our audience to our content across these platforms, and which online spaces should we be using as search engines in their own right? On this episode, founder of Nao Media, Chris Craft, shares how to be ‘Googleable’.
Takeaways + Tactics
Create pieces of core content consistently, then repurpose by slicing and dicing smaller pieces for other platforms.
Don't put links to your core content when you repurpose it for other platforms. Put any links in the comments.
People don't use Facebook and LinkedIn search engines, so don't waste time on things like hashtags for those platforms
