So reads the title of a chapter in the book by Professor Clay Christensen, Efosa Ojomo and Karen Dillon, The Prosperity Paradox.
The concept of looking at markets from different perspectives is at the heart of this optimistic yet practical book, in which the authors apply robust management theories to help leaders uncover and capture opportunities in developing markets.
Read the full article at https://outsidelens.com/see-the-world-through-new-lenses/ Links and Resources Mentioned in This Episode: The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty by Clayton Christensen, Efosa Ojomo and Karen Dillon Efosa Ojomo's Website Christensen Institute How Will You Measure Your Life by Clayton Christensen, James Allworth and Karen Dillon Transforming Standards of Patient Care with Vas Narasimhan