Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.
During the live stream, Grant and Carrie discuss:
Starting her brand as “The Barefoot Executive" Self-isolating with teenagers in Texas Why worry won’t do you a bit of good Prioritizing daily communication with your audience Marketing with empathy and not appearing tone-deaf Creating leverage in your business to create a “stage” in different ways Teach a masterclass on your area of expertise Provide mentoring to a few clients to coach through a specific process Create the infrastructure for a membership program (>1000 email list subscribers) Do not stop your marketing Using the tools you have to deliver value to your audience Asking the question: How can I serve your people from a distance? Don’t wait for fancy tools to create value for your audience Virtual keynoting and reimagined virtual conference for 50,000 people Suit up and show up every day Make the most of the opportunities you have If you stop your marketing now and disappear, you’ll be forgotten Stay in healthy communication with both colleagues and clients It’s time to build your email list and stay in connection with them Why you can’t rely on social media and paid advertising alone How to go get some paid contracts Learn something new while you’re stuck at home Stay away from the fridge and stay in your speaker clothes Practice your material and test new stuff on Facebook Live Take care of yourself. Your image is your business. Acknowledge your stress and grief, but don’t live in it. Focus on gratitude. Set goals for each day and establish minimum expectations Don’t be ashamed to get help. This crisis is not your fault. Small businesses are what keep the country going. And more EPISODE RESOURCES Carrie on Twitter Carrie on Instagram Carrie’s blog The Successful Speaker, by Grant Baldwin Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review