The social media landscape has undergone a lot of changes in the first part of 2020, and a lot of agents are, understandably, starting to feel overwhelmed. Which social media platforms should we be using, and what type of content should we be sharing? What does the trend towards moving away from social media in favor of in-person interactions mean for us in 2020? On this episode, Senior Marketing Strategist at Ablaze Media, Tim Stafford, shares how to approach social media marketing in 2020.
Takeaways + Tactics
Don’t try to use all the new social media platforms: find one that works and stick with it. It’s also important to remember that social media giants like Facebook and Twitter aren’t going anywhere, so don’t neglect them in favor of newer platforms.
Client-created content has an 85% - 86% conversion rate, so ask clients to film video testimonials. With these videos, the most important thing is to maintain authenticity.
There is a massive trend towards getting off social media and socializing with people in-person, so as well-known members of the community, we should be creating opportunities for people to come together. While that may not be possible at the moment, consider hosting a post-COVID-19 barbecue at a local park.
Resources + Links
Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.
Guest Bio
Dr Timothy Stafford is the Senior Marketing Strategist at Ablaze Media, where he is tasked with analysing and assessing online marketing strategy and SEO. Tim is also a Dissertation Chair and Associate Professor at St. Thomas University in Florida, and holds a PhD in in instructional design for online learning. Tim also speaks to small business groups on alternative fundraising and education platforms, social media in education and worldview training.
To book a free 20 minute session with Dr Stafford, head to: bookdr.tim.org
For a free once-off call with Greg, text him on 925 915 1978
And if you’d like to find out how to become Micro Famous, visit Microfamouspodcast.com and join getmicrofamous.com
For more on Gene Volpe, visit GeneVolpe.com, or follow him by searching #ChallengetoLead on Facebook.
Links mentioned on this episode:
Videochirp.com
