In this episode we learn from Jeremy Gutsche, On Futurism, Innovation And Space Beer.
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Jeremy Gutsche, MBA, CFA, is a New York Times bestselling author, an award-winning innovation expert, sought-after keynote speaker, and the CEO of Trend Hunter, the world's #1 innovation website with 200,000 idea hunters and 3 billion views from 150,000,000 visitors. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank, and today, over 600 brands and CEOs rely on his speeches including Google, Disney, Starbucks, Netflix, Coca-Cola, and IBM. He's even helped NASA prototype the Journey to Mars. He has been described as an "intellectual can of Red Bull” and his latest book is called CREATE THE FUTURE: Tactics for Disruptive Thinking.
In this episode, we cover:
3:57 – A fascination for innovation
4:19 – Innovation exercises
4:47 – Corporate innovation
5:59 – Disruptive innovation
6:56 – Path dependency
7:24 – The 7 Traps
9:02 – Qwerty vs Dvorak keyboards
11:02 – Timing
11:14 – Universities going online
12:00 – Smith Corona
13:29 – What is the hard problem you are trying to solve?
14:32 – Breaking the problem apart
17:00 – Innovation workshops
17:33 – How to go to Mars
18:22 – Co-creating the future
19:44 – Space beer
21:01 – Trend hunting vs Trend farming
Resources mentioned in this episode:
trendhunter.com
Tool: Trendhunter
Album: Spotify Playlists
Book: It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden
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The post CL257: Futurism, Innovation And Space Beer - Interview with Jeremy Gutsche appeared first at https://www.jamestaylor.me/jeremy-gutsche/
