Shannon Gillette is a master of getting clients to seek her out and reach out to her, generating most of her business through Instagram! Ranked in the top 1% of all real estate agents in Arizona, Shannon was able to personally sell 70+ homes totaling over $30 Million in gross volume sales in 2019, and has no signs of slowing down! She has been able to grow her business to where she’s at today to the point where she doesn’t even need to do follow up calls because she has so many clients reaching out to her directly! She shares her social media strategy, how she gets leads with little to no ad-spend, how she’s adapting her business during the quarantine period, and much more!
0:01 - Introduction
3:15 - Shannon’s journey to becoming a real estate agent
5:15 - When did you transition into residential sales?
8:00 - Differences between New Home sales and Residential Reselling
10:15 - Social Media Tips for Realtors in 2020
13:00 - How to find your ‘why’ inside your business
16:20 - Not buying leads, not advertising on Zillow, and getting business through Instagram
18:50 - How to come up with 10 things to post per day
23:45 - How do you manage your real estate business when it is coming through your instagram DMs?
26:00 - Keep up with the trends!
29:30 - Video tips for realtors
35:00 - Staying positive and adapting her business to the quarantine state
37:30 - Virtual listing videos
39:10 - Where to learn more about Shannon
40:20 - 2 pieces of advice Shannon would give her younger self
Websites:
https://www.instagram.com/shannon_gillette/
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