Van Carlson has an extensive background in Risk Management with more than 24 years in the industry. Prior to founding Strategic Risk Alternatives, Van ran his own property and casualty firm for 15 years. With many commercial business owners as his clients, he saw the Great Recession of 2008 hit hard, and just like them, he was also affected by the sharp downturn in our economy. During this time, he realized there must be a better way to manage risk overall. From that desire to improve business operations for both himself and his clients, along with his extensive background in insurance, risk management, and finance, Strategic Risk Alternatives was formed. Since its start in 2008, several changes in US Government regulations have allowed the business to thrive - substantiating what Van already believed in: businesses needed a better solution to mitigate risk and create a war chest for the future. In 2013, increases in domiciles allowed the company’s success to skyrocket - with double digit growth year over year - and it’s only just begun. As CEO, Van is an innovator, developing SRA products for a variety of industries that can take advantage of adding additional revenues while mitigating risk at the same time. By delivering institutional-type ideas to small-and-mid sized business owners, SRA positions it’s clients at the forefront of their industry, offering robust marketing motivators and customer retention program.
“you will be successful first and foremost. That’s the mindset you have to have. But when you do become successful, I think what happens inevitably people stop doing what made them successful… If you are going to get into this have got to spend money to make money. And sometimes entrepreneurs will all get caught up in a lifestyle… As success comes revenues come up with it but you have got to be constantly adjusting that dollar what made you successful and what made you get there in the first place. And I think a lot of time business owners lose that or they don’t see it”…[Listen for More]
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