Build a Better Brand: 10 Key Factors for Success in Branding Your Insurance Business - Part 2

In the second installment of this 4-part series, communications strategist and branding expert Peter Van Aartrijk outlines the next five "Powers" of branding. With 10 in total, the "Powers" are essential factors to successful brand-building, drawn from Aartrijk's published work, The Powers, 10 Factors for Building an Exponentially More Powerful Brand, co-authored by Tony Wessling.