#066: Leveraging LinkedIn to Attract Organic Leads with Michal Eisikowitz

It's time to rethink the way we use LinkedIn. You may (or may have not) noticed that LinkedIn has, over time, developed into a useful lead generation and relationship naturing platform for business owners and marketers. While using LinkedIn for lead generation can seem like a straight forward process, one needs to invest time and share quality content. 

In this episode, I talk to Michal, the founder of MichalEisikowitz.com, a micro agency that helps SaaS + B2B brands replace yawn-inducing website copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, a foundational mini-university for beginning copywriters that has trained 86 copywriters to date. Michal shares her thought on how business owners can leverage linked in to generate warm leads.

In a nutshell, we discuss:

-Who LinkedIn is for and who it's not

-The kind of content that gets you the most organic reach

- The 4 H’s that must be optimized if you’re getting started on LinkedIn now: Headshot, Header, Headline and Hook

and so much more!

**UPDATED - Learn more about my Sustainable Visibility Incubator Program by click here >>>**

For all the links we mentioned in this episode to connect with Michal, head to: http://www.maikeetsang.com/066