This is a short excerpt from TCO IV with Sizan, episode 31. All episodes are available to Premium members on StrategyTV site/apps and to FC Insiders on StrategyTraining site/apps.
// FC BOOKS
Turquoise Eyes: https://amzn.to/3bzVa6g
Marketing Saves the World: https://amzn.to/2xcJqYA
Succeeding as a Management Consultant: https://amzn.to/3a3atTn
Free training: www.firmsconsulting.com/promo