JP is the CEO of boomtime. He has over 30 years of experience in marketing, digital strategy and product management for companies ranging from startups to global brands such as Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. JP has worked for or helped companies in both the B2C and the B2B sectors and founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing. JP’s passions are analytics, digital products and creating the right strategy at the right time for the right audience.
During the show, we discuss:
● How analytics help with business growth
● How analytics help with digital marketing results
● Numbers to look at
● Why digital marketers should pay attention to analytics
● What metrics to look at when focusing on getting new leads
● Importance of facts (and numbers) in digital marketing decisions
● Why automation in campaigns is and how to use it to grow your business
● Proving and/or calculating digital marketing ROI
● Available tools to use for analytics
● Calculating or reporting ROI to digital marketing
● Creating the right digital marketing strategies for your business
● Proven digital marketing strategies to boost B2B sales optimization
● One form of marketing that really works
● How ‘Word of Mouth’ works in digital marketing
● Tips to make people talking about you
Show resources:
