What does golfer Bobby Jones have to do with trend following? Michael discusses a new IBM commercial featuring Jones which has a number of ideas relevant to trend following - why the process is much more important than the outcome, and how you can't engineer predefined performance results. Consistency in your system, not trying to predict exactly how something might unfold, and sticking to the process are key concepts in trend following. Also: will the huge amount of data that you now have access to change how you approach the markets? Probably not - if you're a trend following trader. Michael discusses the difference between data and knowledge. A healthy dose of attitude throughout - no apologies. Special Offer: receive free DVD delivered to your home or office: www.trendfollowing.com/win.