There are many misperceptions in the real estate business about the meaning of prospecting which is often confused with the act of cold calling. In truth, prospects are created from all sources and must be properly qualified based on their reason to buy or sell, their level of motivation and their seriousness of purpose to complete a transaction inside the next 12 months.
Learn more: https://therealtyclassroom.com/podcast/insider-secrets-to-prospecting/
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