One of the most common questions I hear from coworking space operators today is: I'm having trouble selling my flex desks and dedicated desks. Help!
Most coworking space operators can't be profitable without coworking revenue - they designed their product mix and therefore their pro forma, to include significant non-office revenue. They need to sell the open space memberships - maybe 2 or 3x over!
Here's a framework for working through your challenge:
1. Describe your Ideal Community Member in detail. Why do they work away from home? What do they do for work? What type of work space do they need? What problem does coworking solve for them?
2. Out of that group of ideal members, what is the profile of a member that would use mostly open space seating to get their work done?
3. Are they comfortable coming to your space? Are you providing the cues they need to see on your website, in your social media, newsletter, etc.?
4. How can you find them? How can you message to them so that they know you have a solution to their problem?
5. What creative ideas might you come up with to frame your open space options to make them more compelling? Can you attract a niche? Can you create more privacy using divider systems?
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
