Robert Kingston oversees ticket services for the Sacramento Kings, focusing on sales, customer service and relationships. With Maloof Sports & Entertainment for the past 7 years, Kingston talks about how to keep fans around after the first initial purchase, what NBA teams look for in terms of new prospecting of potential customers, and the development of a sales staff from top to bottom. Kingston discusses identification traits in both customers and complainers, fostering one while not enabling the other.
A companion minicast to this is available exclusively to premium members on the iOS app (available in the Apple App Store). The minicast focuses on "Retention Tips" for sales staff looking to keep customers long term.
