For this episode, let's revisit one of the classics by Strategy Skills where we discuss why everyone should read Bill Matassoni's book.
Every now and then, someone comes along and makes the subject of management both fun and insightful. That’s what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls “ephemeral things.” In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets.
MARKETING SAVES THE WORLD: Stories Why Capitalism Works. Bill Matassoni
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