Pat O'Conner presented a revolutionary plan for minor league baseball's 160 teams at the 2012 Baseball Winter Meetings. Dubbed "Project Brand," the mandate aims to change how all of the teams market themselves nationally to 5-10 corporate sponsors. O'Conner talks about some of the goals of Project Brand, of how it will effect each team's marketing, revenue streams, and his belief in the "power of one." O'Conner discusses the role of the Player Development Contract Agreement with Major League Baseball which lasts until 2020 in why Project Brand is key to implement within the next year as well as how both MiLB and each minor league team will have to work together continuously to put forth the best possible activation for any corporate sponsor sold.
