Nic Barlage is part of a fascinating new territory when it comes to the NBA and dynamic ticket sales. Not only do the Cavs dynamically price their seats and/or premium seating, but they also use the same model for their suites while also considering concessions to put in the variable pricing mix. Barlage discusses some of the new enhancements that the Cavs had pioneered, including Flash Seats, which has allowed them to earn the second-highest renewal rate in 2012-13 of non-NBA playoff teams at 89 percent.
A companion to this podcast is a special minicast exclusively for premium subscribers, where Nic Barlage discusses how to implement a proper “pricing communication plan” to a sales staff.
