The Fresno Grizzlies have been one of the most successful franchises in minor league baseball. No small part of that comes from their commitment to sales & promotion, exemplified by Derek Franks and his staff. Franks talks about coming into the franchise right out of college, how the club looks at promotions to the central California area, and some of the various aspects of creating a good sales menu. By the way, if any Grizzlies has information on why a fan keeps inquiring about a certain “Ghostbusters Promotion” that she thinks the Grizzlies are running, Franks would like to talk to them.
