He might be considered a ticket heretic by the time listeners are done with this episode. Why? Because Steve DeLay thinks outside the box and provides his opinion contrary to what the norm is. DeLay doesn’t subscribe to the notion of heavy discounting, free tickets or premium items, especially to those single game buyers. A 20-year veteran of sports sales with 1 NBA team, 2 NHL teams, and Mandalay Baseball Properties, DeLay talks about some of his issues with dynamic pricing and whether social media has an ROI.