Is there an ROI in social media? Jeff Lillibridge may have the answers to that. He’s worked for several years with two NBA teams, both in web services and as a sales representative. Now a VP of Social Media with Phizzle, Inc., Lillibridge explains why some teams don’t really understand the new marketplace like they should, especially search and social media, and what teams should be doing to increase their activity online to help develop an ROI.
