Durham Bulls General Manager Mike Birling deals with a 1980s hit movie, a historical minor league club and a new ballpark. Birling talks about promotions within the ballpark, refusing to provide giveaways or heavy discounts to single game customers, in order to protect the valuable price point. Birling also talks about the misconceptions of the duties of a minor league general manager and some of the new revenue streams that are just being realized by each club in the MiLB.
