Donna Serdula, founder of Vision Board Media and LinkedIn-Makeover.com pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. She is the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley.
Donna and her team have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles.
During the show we discuss:
● “LinkedIn Profile Optimization For Dummies”
● Why use LinkedIn for career development and business growth
● How to use LinkedIn Effectively
● What background image to use for your LinkedIn profile
● The importance of branding consistency
● What to include in your name field in LinkedIn to show up in more results
● Why the headline section on LinkedIn is so important
● How to optimize my LinkedIn Profile
● Tips to optimize a LinkedIn Profile
● How to start building Personal Branding
● Factors to a successful LinkedIn Profile
● How to showcase your expertise
● The ways LinkedIn drive more traffic to your website
● What kind of posts will get you the most engagement
● How to increase your LinkedIn engagement?
● What factors attracts client in LinkedIn
● What are some LinkedIn Marketing hacks to grow your career and business
Show Resources:
