People tend to make content creation a lot more complicated than it needs to be; unnecessarily struggling with topic ideas and putting their own stamp on a subject.
The truth is: everything we need to create engaging content already exists. There’s already a blueprint for standing out in our marketplace, all we have to do is study what’s working and create a version of it for ourselves.
How do we adopt a marketing strategy for ourselves without outright copying or plagiarizing? In this episode, we’re talking about a simple content strategy that will increase your visibility and authority.
Things You’ll Learn in This Episode
One platform that will simplify your content curation How to own the first pages of Google The news anchor approach to content creation Why news jacking is such an effective strategy How to put your own unique stamp of personality on any piece of content