In the 100th episode of the podcast, Troy sits down with social media guru Vykky Hawkins to talk about social platforms and where the entire scope of digital media is headed. Hawkins talks about what are the best, worst things to tweet, how to ensure quality controls even on breaking news that she may know about two days earlier such as a coaching hire, the UA Grumpy Cat Campaign, Trolls, Catfishing and ensuring that there is a true relationship with the Arizona State fan base. Twitter: @VykkyHawkins
