One of the NBADL’s premiere franchises sits in Frisco, Texas and is helmed by Bill Boyce. This is his first venture into sports operations, after serving as an attorney for several years running his own practice for thirteen years. Boyce discusses the NBADL’s emergence in minor league sports and some of the ways in which the Texas Legends have gotten noticed, including utilizing corporate imagining on the front of team uniforms for maximum impression affect. Twitter: @Bill_Boyce
