The idea of constant content is one of the hallmarks of the NFL Baltimore Raven’s Digital Media division, led by VP Michelle Andres. While this is not common among NFL teams to have so much content going out, Andres talks about the massive benefits of interaction with fans as well as interest growth. Andres discusses the various planning stages of implementing a full week’s worth of content (video, audio, blog posts, facebook, tweets, etc) and how the NFL Draft is one of those “all hands on deck” moments for the entire Digital Media staff. Twitter: @Ravens
