After 42 years, the CCHA is closing its doors in July 2013, and its member schools will be placed in four different conferences. Rob Murphy has been responsible for the league’s sponsorship growth over the past few seasons and shares some insight into how to achieve activation in amid the economic downtown. Murphy talks about how to engage corporate sponsors, as well as ensure communication with each of the smaller schools about why some of the larger members of the conference such as University of Michigan are gaining more traction with sponsors.
