Every team gives lip service to brand, but really what does that entail? Minnesota Swarm Director of Brand Marketing Matt McCormack discusses ways to reinforce feeling and affinity for a team, as well as how to ensure that the environment around each home game feels branded right. McCormack gets into his own history of working in sports, the ability of mobility, why conferences matter, and why taking that leap of faith on an internship at Fresno State was worth it. McCormack also discusses the worst flying day in US History on 9/11, as he just landed in the Dallas airport as the terrorist attacks began. Twitter: @McCormack20
