Ed Chamberlain’s specialty is bringing new business into a market, and he’s currently helping oversee the new AHL initiative in Iowa, where the Iowa Wild (formerly the Houston Aeros) are taking root in Des Moines. Chamberlain talks about selling tickets in a market that has previously had minor league hockey and some of the challenges of re-establishing relationships with the local business community. Chamberlain talks sales, as well as why dynamic pricing has merit in the pricing world.
