Edward O’Hara is a founding partner of SME, overseeing the company’s branding process from strategic development to creative direction and execution. O’Hara is a brand building expert who has appeared on ESPN’s Outside the Lines, CNN, CNNfn, MSG Network, and TimesCast, as well as has been quoted in The Wall Street Journal, The New York Times and BrandWeek. O’Hara knows brand, especially in the world of sports and talks about rebranding the Miami Marlins entire apparel & logo line, as well as what happens when LeBron James happens to tout the new look of an SME branded product. Twitter: @EdOHara
