Controlling the secondary market for an NBA team is a new concept that Portland Trail Blazers VP of Ticket Sales Tyler Howell has been working on. Howell talks about working with ticket brokers in order to keep the secondary market from being flooded, thus dropping the value of the ticket. Howell discusses his thoughts on dynamic pricing, building demand, and how the Portland Timbers MLS team has helped, not hurt, establish a true market value for the ticket prices in the marketplace.
