The world of sports journalism is explored with the help of Bill Bradley, who has made the jump from the sports editorial pages of daily newspapers to the digital world of the NFL.com. Bradley talks about the environment of journalism and employment in the field means working online, as well as his decision to build his online brand both with SacStateSports.com and finally the NFL.com, covering health and safety issues. Bradley discusses his role at NFL.com and how he develops good, informative stories on serious subjects such as player safety. Twitter: @billbradley_sac
