Join bestselling author and futurist Mark Schaefer on The Shaun Tabatt Show as he discusses his latest book, Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Schaefer reveals why community is a vastly overlooked marketing opportunity and how brand communities are the future of marketing strategy, thanks to the convergence of social media, content marketing, and community. He offers practical steps to create your own brand community and a solution to the challenge of measuring ROI of community. Schaefer also explains how a community strategy disrupts traditional marketing management and reveals the unexpected psychological connection between communities and brands.
Through diverse case studies, expert interviews, and extensive research, Schaefer provides a compelling and actionable blueprint for the modern brand community. If you're a marketer or business owner looking to harness the power of community in your marketing strategy, this episode is a must-listen. Gain insights from one of marketing's leading thought leaders as we explore the last great marketing strategy - community.
Resources mentioned in this episode:
Belonging to the Brand: Why Community is the Last Great Marketing StrategyConnect with Mark Schaefer at BusinessesGrow.com.
The Shaun Tabatt Show is part of the Destiny Image Podcast Network.
